In New Zealand, the use of personal cars for advertising is governed by the Advertising Standards Authority (ASA) and local councils. The ASA is an independent industry self-regulation body that ensures all advertising is legal, decent, honest and truthful.
The ASA’s Code for Advertising of Motor Vehicles states that any advertising on cars must not create a safety hazard, obstruct the driver’s view, or be misleading.
This means that advertisements on cars should be placed in such a way that they do not impede the driver’s ability to see the road or other vehicles, and should not present false or misleading information about the product or service being advertised.
In addition, the ASA’s code also states that the car should not be driven in a manner that promotes the advertisement, such as through reckless or dangerous driving.
Local councils also have the power to regulate the use of personal cars for advertising in their respective areas. This can include specific regulations on where and how advertisements can be placed on cars, as well as any restrictions on the type of advertisement that can be displayed.
Some councils may require businesses to get a permit or license to advertise on cars, and some may have laws that restrict the size or location of the advertisement.
The New Zealand Transport Agency (NZTA) also provides guidelines and rules for signs or messages on vehicles which should be compliant with the law.
As per NZTA, any sign or message on a vehicle that is visible from the front of the vehicle must not obstruct the view of the driver or any other road user. It also should not create a safety hazard or divert the attention of other drivers from the road.
It is always a good practice to contact the ASA and local council to confirm the legal requirements for advertising on personal cars in your area, and to ensure that your advertising complies with all applicable laws and regulations.
Car advertising can be beneficial for both parties involved, car owners and businesses. Car owners can earn additional income by displaying ads on their cars while businesses can take advantage of a cost-efficient and effective advertising medium.
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